The price of losing your reputation? Ask United Airlines

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already seen, as it’s all over the news and social media, [...]

What the heck did you just Tweet?

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.

The growing privacy problem and why it is a threat to your digital identity

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, both people and things are not necessarily who or what [...]

2017-02-13T19:33:27+00:00 February 13th, 2017|Brand & Corporate Identity, News, Storytelling|0 Comments

Why the race to be first with the news can damage your reputation

The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.

Why social is a threat to DIY marketers

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

Five PR themes you’ll be sick of hearing about in 2017

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Was this just too Uber arrogant?

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

Live from WebSummit: Destrier’s Simon Jones

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with [...]

2017-01-03T18:22:50+00:00 December 21st, 2016|Communication, News, Public Relations (PR), Storytelling|0 Comments

When storytelling doesn’t work

When storytelling goes wrong: German retailer Edeka faces claims that its TV ad for Christmas contains hidden neo-Nazi messages.

Professional AR services now available in mainland Europe as KCG and Destrier team up

Award-winning analyst relations training services are now widely available in mainland Europe for the first time, as Destrier Communications partners with KCG, the Knowledge Capital Group.

The press conference has changed forever

The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.

Issues management: Lessons from the UK Prime Minister

From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.

Crisis communication: How to clean up the mess

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

Crisis communication: The fire combustion triangle

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.