Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.
It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.
Professional AR services now available in mainland Europe as KCG and Destrier team up GalleryAnalyst Relations (AR), Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Storytelling
Award-winning analyst relations training services are now widely available in mainland Europe for the first time, as Destrier Communications partners with KCG, the Knowledge Capital Group.
The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.
It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.
"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.
From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.
Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.
Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.