Stop complaining: Your angry tweets have become meaningless

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue.  Just stop it now.

The price of losing your reputation? Ask United Airlines

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already seen, as it’s all over the news and social media, [...]

Why social is a threat to DIY marketers

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

Five PR themes you’ll be sick of hearing about in 2017

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Was this just too Uber arrogant?

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

When storytelling doesn’t work

When storytelling goes wrong: German retailer Edeka faces claims that its TV ad for Christmas contains hidden neo-Nazi messages.

Professional AR services now available in mainland Europe as KCG and Destrier team up

Award-winning analyst relations training services are now widely available in mainland Europe for the first time, as Destrier Communications partners with KCG, the Knowledge Capital Group.

The press conference has changed forever

The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.

Treat Brexit as crisis communications to protect your reputation

It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.

Storytelling: Findings from the Smart IoT show

"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.

Issues management: Lessons from the UK Prime Minister

From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.

Crisis communication: How to clean up the mess

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

Crisis communication: The fire combustion triangle

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.