How to assess analyst influence on enterprise deals

By |2020-10-28T21:52:35+00:00June 25th, 2018|

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

The startling rise of “glamalyst” relations

By |2020-10-28T21:57:06+00:00December 11th, 2017|

It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.

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