Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]
Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]
Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]
This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]
Destrier does it again! Reconfirmed as leading boutique analyst relations agency, worldwide - as voted by industry analysts Destrier also confirmed as highest-ranked Analyst Relations agency in Europe Third successive year of top ranking for Destrier By Simon Jones, Managing Partner at Destrier Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR [...]
Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.
Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”
Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.
To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.
It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.