Destrier Predictions 2025: #5 New alternative analyst reports will put the squeeze on IDC MarketScapes and Forrester Waves

Destrier Predictions 2025: #5 New analyst reports will put the squeeze on IDC MarketScapes and Forrester Waves

As we approach 2025, the number of challenger analyst firms continues to grow, along with the quality and relevance of their research.

This increase means that tech vendor analyst relations teams are becoming more selective about the time and effort they are prepared to dedicate to research from established firms like IDC and Forrester, particularly when evaluating the return on investment.

Although we don’t expect any specific “alternative to Gartner” analyst research request to erode the resources that AR teams dedicate to a […]

By Destrier|2024-12-12T12:50:18+01:00December 9th, 2024|

Destrier Predictions 2025: #4 Gartner will change the MQ process

We predict incremental changes to the Gartner Magic Quadrant data collection process in 2025.

After letting the total number of MQs dwindle to around 100, Gartner doubled down and added more in 2024. Expect even more in 2025. We believe all MQs will shift to using the online Provider Information Portal (PIP), Gartner’s next step in industrializing vendor data collection.

In 2025, we expect Gartner to also officially formalize the creeping return to asking vendors in Magic Quadrants for customer references instead of – or as well as – […]

By Destrier|2025-03-06T11:22:47+01:00December 5th, 2024|

Destrier Predictions 2025: #3 Gartner will extend EMQs

Today’s prediction: Gartner will extend its new Emerging Market Quadrant (EMQ) reports.

Introduced mid-year, the EMQ is a new type of 2×2 quadrant from Gartner. At first, it sounded more revolutionary than it appeared. When the first EMQ appeared, we commented that it was more like a “classic” Magic Quadrant than expected.

Why? Because it’s still a 2×2 that stack-ranks vendors – and it also looks almost identical to an MQ. The only quadrant named differently from the MQ is the bottom left.

Vendors at the top right of the EMQ […]

By Destrier|2024-12-12T12:48:39+01:00December 5th, 2024|

Gartner’s first EMQ finally publishes – and it’s more similar to an MQ than we expected

The full title is the Innovation Guide for Generative AI Technologies, and it’s the first appearance of the Emerging Market Quadrant from research firm Gartner.

Publishing today on Gartner.com and due to update again every four weeks, the EMQ ranks vendors in a standard Gartner 2×2 that doesn’t look much different from the MQ (dare I call it the “MQ Classic”?).

The EMQ was first slated to appear in […]

By Destrier|2024-11-18T17:58:45+01:00October 2nd, 2024|