Gartner adds communities to GPI Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A. The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing. “Pulse brings [...]
New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area. Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]
Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]
Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]
Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]
This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]
It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?
Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.
After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.
There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.