Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations
It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?
Introducing the Maturity Model for Enterprise Peer Reviews
Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.
Gartner gamifies Peer Insights
In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.
Gartner opens up peer review awards to vendor funding
After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.
Enterprise peer reviews: Inventory war over, transparency battle begins
There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.
Olkhovets steps up to lead Gartner Peer Insights
Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.
Gartner loses Peer Insights business executive Richard Cho
Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.
Predictions 2020: Enterprise peer reviews are the hottest new marketing tool
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Gartner Peer Insights grows up, widens net
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.
