Destrier Predictions 2025: #5 New analyst reports will put the squeeze on IDC MarketScapes and Forrester Waves

As we approach 2025, the number of challenger analyst firms continues to grow, along with the quality and relevance of their research.

This increase means that tech vendor analyst relations teams are becoming more selective about the time and effort they are prepared to dedicate to research from established firms like IDC and Forrester, particularly when evaluating the return on investment.

Although we don’t expect any specific “alternative to Gartner” analyst research request to erode the resources that AR teams dedicate to a […]