Gartner Peer Insights grows up, widens net

By |2020-10-28T21:31:00+01:00January 24th, 2019|

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

The beginning of the end for the Gartner Magic Quadrant?

By |2021-01-02T14:25:59+01:00January 16th, 2019|

Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.

Why you can’t afford to ignore peer review sites

By |2020-10-28T21:49:06+01:00November 1st, 2018|

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

Gartner steps on the gas as Peer Insights closes in on 100k reviews

By |2021-01-02T15:29:54+01:00March 16th, 2018|

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers' experience”. Six new markets have been added to [...]

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