Gartner is modernizing Peer Insights but lags G2 in evaluating AI

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Review sites get tough with generative AI – but it’s just the beginning (updated)

Review sites get tough with generative AI – but it’s just the beginning

(Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions.

The story so far – it wasn’t long after ChatGPT launched in late November 2022 that people started tapping into its skills to create plausible-sounding reviews for enterprise review sites like G2, TrustRadius and Gartner Peer Insights.

With a few prompts, ChatGPT […]

By Destrier|2024-11-18T18:06:41+01:00July 28th, 2023|

Why M2M is making the perfect 5* peer review score more credible

Why M2M is making the perfect 5* peer review more credible

As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius.

“How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” Their sentiment is shared by the review sites – with TrustRadius encouraging vendors to take its TRUE trust pledge (Transparent, Responsive, Unbiased and Ethical) and GPI’s Customer First initiative, which […]

By Destrier|2023-07-26T18:47:44+01:00July 4th, 2023|

The pain of a three-star vendor-sourced review

The pain of a three-star vendor-sourced review

They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review.

Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews.

On Gartner Peer Insights (GPI), for example, reviews come from two primary sources – “invited by vendor” and “invited by Gartner”. The GPI team notes the importance of ensuring a balance to avoid a “vendor-centric voice”.

Also, objectivity goes out of the window […]

By Destrier|2023-06-28T14:17:59+01:00June 28th, 2023|

Be careful what you wish for when asking customers for reviews

Be careful what you wish for when asking customers for reviews

Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers – whether or not they want them.

The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews.

Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in several outsourcing categories – Data Center Outsourcing and Hybrid Infrastructure Managed Services, Managed Security Services, and in two of three global regions for Managed Workplace Services (in other areas, DXC is […]

By Destrier|2021-10-11T12:57:33+01:00October 11th, 2021|

Here’s why your first 100 enterprise peer reviews are so critical

Here’s why your first 100 enterprise peer reviews are so critical

There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions.

But the success of these platforms is not only because enterprise technology users are leaving reviews, it’s about the people reading them – and acting on the knowledge shared by their peers.

Of these millions of reviews, vendors are […]

By Destrier|2021-05-14T12:29:43+01:00May 14th, 2021|

Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many are looking for a new strategy – because they tried asking customers for reviews before, and it didn’t work. It’s such a widespread complaint that we cover it in our Playbook.

We can […]

By Destrier|2025-01-01T14:59:54+01:00March 1st, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted by Olkhovets, Gartner’s algorithms are also changing to “provide a better end-user experience and search engine view”.

Gartner Peer Insights already ranks well on Google organic search. By […]

By Destrier|2025-03-06T10:45:07+01:00January 28th, 2021|

This is what enterprise peer review success looks like

This is what enterprise peer review success looks like

By Simon Jones at Destrier

When we start implementing enterprise peer review programs for clients, we’re often challenged by skeptical executives, who ask: Show me what success looks like.

This is driven by a degree of doubt that the vendor “can ever catch up” with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, when rivals may have 50 or more reviews.

Lots has been written about why peer reviews are an essential part of the buying cycle for enterprises, less about how it’s done.

So, here’s a case […]

By Destrier|2021-01-02T17:26:09+01:00December 28th, 2020|

We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

Destrier does it again!

Reconfirmed as leading boutique analyst relations agency, worldwide – as voted by industry analysts
Destrier also confirmed as highest-ranked Analyst Relations agency in Europe
Third successive year of top ranking for Destrier

By Simon Jones, Managing Partner at Destrier

Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR is confirmed as the clear leader in Europe among AR agencies and in second place worldwide!

It is the third successive year that Destrier AR has enjoyed such a stellar ranking. We […]

By Destrier|2021-01-01T17:59:08+01:00December 17th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”.

Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing and established technology markets”.

Omdia is giving its reports an additional dimension by tapping into reviews from TrustRadius, one of the “big three” enterprise review sites alongside Gartner Peer Insights and G2. The […]

By Destrier|2021-01-02T14:41:52+01:00September 28th, 2020|

Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?

By Destrier|2020-12-17T13:49:49+01:00September 3rd, 2020|

Introducing the Maturity Model for Enterprise Peer Reviews

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

By Destrier|2021-01-02T14:02:23+01:00August 19th, 2020|

Gartner gamifies Peer Insights

In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers.

By Destrier|2021-01-02T14:02:45+01:00July 15th, 2020|

Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

By Destrier|2021-01-02T15:01:08+01:00July 13th, 2020|

Enterprise peer reviews: Inventory war over, transparency battle begins

There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.

By Destrier|2021-01-02T14:47:55+01:00January 23rd, 2020|

Are enterprise peer reviews sites a threat to industry analysts?

Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.

By Destrier|2021-01-02T14:55:50+01:00January 21st, 2020|

Olkhovets steps up to lead Gartner Peer Insights

Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.

By Destrier|2021-01-02T14:08:08+01:00January 10th, 2020|

Gartner loses Peer Insights business executive Richard Cho

Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.

By Destrier|2020-10-28T20:20:19+01:00December 7th, 2019|

Vendors are missing the mark when targeting enterprise buyers

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

By Destrier|2020-10-28T20:24:32+01:00November 19th, 2019|