Verdantix - Destrier

The Most Disruptive Year in Decades: How and Why AR Will Evolve in 2026

Analyst Relations is entering one of its most disruptive years in decades. In 2026, the merging of agentic AI, new research formats and AI-first buyer behavior will push AR far beyond its regular “relationships plus deck” comfort zone.

Increasingly pervasive AI integration will affect AR budgets and the behavior of analyst firms, leading to a further shift in how buyers access recommendations from third parties, such as analysts … and GenAI models.

Vendor AR leaders will be expected to […]

Looking back to look forward: Reviewing Destrier’s 2025 AR Predictions

It’s that most wonderful time. We’re prepping Destrier’s predictions for the AR industry in 2026 (stay tuned). So, of course, we started by looking back at our predictions for 2025. Today, these might feel like “no-brainers” because hindsight is an exact science.

TL;dr – four were bang on, two more may still come true (just not in 2025), and one hasn’t yet materialized, although we’re sure it will in 2026.

We looked […]