On the hunt for AR “Zombies”: What’s your AR program’s personality?
The Walking Dead
Danger zone! Your AR program may be a zombie. You’re busy, but your analyst engagement activities aren’t delivering sufficient impact. That puts you at high risk of budget cuts.
The Sleepwalker
You may have strong relationships with analysts, but you’re still missing the link between data and revenue. This means you’re (probably) safe for now but leaving opportunities on the table.
The AR Champ
You are running a mean Analyst Relations machine. You’re data-driven, sales-aligned and impactful. You know where and how to get results – and how to make metrics count.