Destrier: High-impact Communications2023-02-24T18:44:28+01:00

The latest from our blog

2807, 2023

Review sites get tough with generative AI – but it’s just the beginning (updated)

July 28th, 2023|

Review sites get tough with generative AI – but it’s just the beginning (Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions. The story so far – it wasn't long after ChatGPT launched [...]

407, 2023

Why M2M is making the perfect 5* peer review score more credible

July 4th, 2023|

Why M2M is making the perfect 5* peer review more credible As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius. “How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” [...]

2806, 2023

The pain of a three-star vendor-sourced review

June 28th, 2023|

The pain of a three-star vendor-sourced review They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review. Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews. On Gartner Peer Insights (GPI), for example, reviews come from two [...]

106, 2023

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

June 1st, 2023|

Ready to Lead the Pack? Your Thought Leadership Handbook is Here Have you ever found yourself musing over the term 'thought leader'? Browsing through business articles and industry talks, the phrase may have sparked your interest. You might even harbor dreams of becoming a thought leader or envisage your organization stepping into that coveted role. Yet, the path to this lofty perch might seem shrouded in mystery. Today, [...]

1702, 2023

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

February 17th, 2023|

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach. Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its [...]

902, 2023

Omdia to relaunch its Universe methodology

February 9th, 2023|

Omdia to relaunch its Universe methodology DESTRIER EXCLUSIVE - Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports. Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”. However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in [...]

401, 2023

Five things tech CMOs need to know about peer reviews in 2023

January 4th, 2023|

Five things tech CMOs need to know about peer reviews in 2023 Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews. 1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away. You don’t have to be [...]

610, 2022

TrustRadius zeroes on in ESG

October 6th, 2022|

TrustRadius zeroes on in ESG Until now, Environmental, Social, and Corporate Governance (ESG) has been largely overlooked by the peer review sites crowdsourcing reviews from enterprise buyers. It’s not one of the core evaluation questions for reviews. But ESG is not going away. As it gains momentum, the Tech Cares initiative from TrustRadius is a start in pushing ESG up the agenda for enterprise review sites. It’s also [...]

1406, 2022

Self-serve buyers increasingly demand transparency

June 14th, 2022|

Self-serve buyers increasingly demand transparency Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius. The latest research – published today – highlights a shift in buyers' top five most-consulted resources during a vendor evaluation process. This is the first major change since the annually updated report [...]

1404, 2022

Gartner adds communities to GPI

April 14th, 2022|

Gartner adds communities to GPI Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A. The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing. “Pulse brings [...]

501, 2022

Introducing the Enterprise Peer Reviews Insider podcast

January 5th, 2022|

New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area.  Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]

2110, 2021

Vendors are weaponizing enterprise peer review data – against analysts

October 21st, 2021|

Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]

1110, 2021

Be careful what you wish for when asking customers for reviews

October 11th, 2021|

Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]

1405, 2021

Here’s why your first 100 enterprise peer reviews are so critical

May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

103, 2021

Lagging in peer reviews? You might have an advantage after all

March 1st, 2021|

Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]

2801, 2021

Gartner tunes up Peer Insights methodology, claims growing vendor interest

January 28th, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]

1001, 2021

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

January 10th, 2021|

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]

2812, 2020

This is what enterprise peer review success looks like

December 28th, 2020|

This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]

1712, 2020

We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

December 17th, 2020|

Destrier does it again! Reconfirmed as leading boutique analyst relations agency, worldwide - as voted by industry analysts Destrier also confirmed as highest-ranked Analyst Relations agency in Europe Third successive year of top ranking for Destrier By Simon Jones, Managing Partner at Destrier Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR [...]

2809, 2020

Analyst firm Omdia taps into user review data from TrustRadius

September 28th, 2020|

Analyst firm Omdia taps into user review data from TrustRadius Analyst firm Omdia is integrating user review data from TrustRadius in its newly launched flagship Universe series of reports. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. Universe is Omdia’s new Vendor Selection methodology. The firm says it is “designed to robustly and holistically assess key vendors in growing [...]

1307, 2020

Gartner opens up peer review awards to vendor funding

July 13th, 2020|

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

1506, 2020

Indefinite work from home? Be careful what you wish for…

June 15th, 2020|

As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.

2605, 2020

Why the man behind the curtain should stay there

May 26th, 2020|

The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.

803, 2020

Reputations on the line as the Coronavirus bites

March 8th, 2020|

If your company still hasn’t got a crisis management in place for the Coronavirus, this week will be the crunch: Not having a contingency in place is a ticking time bomb. There are many “what if’s” right now, but as SARS-CoV-2 aka COVID-19 aka Coronavirus continues to spread, it is putting corporate reputations on the line.

303, 2020

Duncan Brown returns to IDC (again)

March 3rd, 2020|

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

1012, 2019

The role of the press release is changing

December 10th, 2019|

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

712, 2019

451 Research acquired by S&P

December 7th, 2019|

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

1609, 2019

Enterprise peer review site G2 now also an analyst firm

September 16th, 2019|

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products. G2's Robert Mahowald [...]

205, 2019

Analyst firm Crisp merges to focus on digitalization and cloud-based transformation

May 2nd, 2019|

One of the few remaining independent analyst firms in Germany, Crisp Research, is to become part of Cloudflight, a new IT services provider focusing on digitalization and cloud-based transformation. Crisp and Austrian-headquartered custom software development firm Catalysts are merging in a deal announced earlier today – see investor announcement. The deal is subject to regulatory authority approval. The tie-up will give customers access to end-to-end advisory and systems integration from [...]

2401, 2019

Gartner Peer Insights grows up, widens net

January 24th, 2019|

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

1601, 2019

The beginning of the end for the Gartner Magic Quadrant?

January 16th, 2019|

Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.

3011, 2018

CeBIT is dead – long live the Hanover Messe!

November 30th, 2018|

Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die. CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, [...]

111, 2018

Why you can’t afford to ignore peer review sites

November 1st, 2018|

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

1307, 2018

Analysts name Destrier as top three global AR agency

July 13th, 2018|

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

2506, 2018

How to assess analyst influence on enterprise deals

June 25th, 2018|

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

1603, 2018

Gartner steps on the gas as Peer Insights closes in on 100k reviews

March 16th, 2018|

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers' Choice”. Webinars this week provided more information for AR professionals on Customers' Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers' experience”. Six new markets have been added to [...]

1112, 2017

The startling rise of “glamalyst” relations

December 11th, 2017|

It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.

1004, 2017

The price of losing your reputation? Ask United Airlines

April 10th, 2017|

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already seen, as it’s all over the news and social media, the airline “solved” an overbooking problem by forcibly dragging a passenger out of their seat. [...]

2702, 2017

What the *heck* did you just Tweet?

February 27th, 2017|

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.

1302, 2017

The growing privacy problem and why it is a threat to your digital identity

February 13th, 2017|

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, both people and things are not necessarily who or what they claim to be. Fast forward 24 years and the issue of digital identity is [...]

2212, 2016

Was this just too Uber arrogant?

December 22nd, 2016|

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

2112, 2016

Live from WebSummit: Destrier’s Simon Jones

December 21st, 2016|

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with two industry pioneers: Corinne Vigreux, co-founder of TomTom and Mike Lee, co-founder of MyFitnessPal, now [...]

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