To kick off 2018, we’re introducing Destrier Analyst Relations. Our new dedicated practice launches in response to growing vendor recognition of the influence wielded on deals by industry analysts.

Destrier Analyst Relations is taking a metrics-driven approach to analyst relations, with programs and strategies intended to influence the influencers. Our mission is to ensure that vendors can unlock the true value of analyst relations to drive sales.

Our new website – – outlines the many benefits for vendors of engaging effectively with selected industry analysts, and helps underline the huge differences in approach between PR and AR.

Our focus
Destrier AR focuses on forging the link between effective analyst relations and driving the bottom line. Our measurable, targeted approach to AR enables vendors to unlock new deals, boost market recognition and remove deal-breaking roadblocks. We bring expertise, experience and industry connections to help keep our clients top of mind among target analysts.

Available globally, the Destrier AR range of services includes AR program and event management, supporting in-house marketing and AR teams, as well as running fully outsourced AR programs and events.

Access to KCG AR services in mainland Europe
Destrier is also the exclusive mainland European partner of KCG, the leading global authority when it comes to industry analyst relations training. We provide the full portfolio of KCG training including the industry-standard for AR teams, Working with the Analysts, completed by more than 3500 AR professionals worldwide.

For further information, visit