The Voice of the Customer
Are you listening carefully?
Technology review sites like Gartner Peer Insights, G2 and TrustRadius have amplified the Voice of the Customer, providing highly-visible platforms where their experiences – both good and bad – are shared, and vendors are stack-ranked.
Vendors can gain new insights and use data from review sites as part of a product/service improvement program or for competitive selling.
Interested in finding out more about how your brand is performing? Call on Destrier’s team of data analysts to take a deeper dive into your data.
And acting on what’s learned?
So you’ve started a reviews program, which means you’re enabled to listen to the voice of the customer – but what now?
The next step: Make sure you can act on these new insights you’re gaining. For example, perhaps your new pricing policy isn’t quite as popular as you hoped. Or maybe customers can’t get enough of a new feature?
It’s time to draw on the Destrier team’s deep experience in capturing, analyzing and surfacing meaningful insights from reviews – and, of course, enabling vendors to act on this all-so-valuable customer feedback.
We focus on listening. Here’s what our customers told us
about their experiences in working with Destrier
Head of Analyst Relations, leading industrial multinational
“Destrier delivered amazing results in a very short time with a proven methodology we were unable to achieve organically.
“In six weeks, we’ve gone from zero reviews to having upwards of 40 customers leaving a review and we expect this number to increase as we get closer to our Magic Quadrant deadline.
“We wouldn’t have made the MQ without Destrier’s help in Peer Insights and the professional consulting and enablement Destrier provided.”
Head of Analyst Relations, business communications solutions provider
“Destrier is our strategic partner in driving and growing our global Analyst Relations program. Our long-time partnership has proven invaluable.
“Across our company, we count on the Destrier team to provide guidance, insights and recommendations into industry best practices.”
Customer Marketing Manager at a leading process mining vendor
“Destrier guided us in establishing a peer reviews program which took us straight to the top of the vendor rankings. The Destrier team provided hands-on support in standing up a strategic reviews program and enabling us to approach customers to provide reviews.
“Thanks to best-in-class advice from the Destrier team, we were able to hit our stretch goal several months early, and we are now clearly established as the category leader. Destrier’s program management helped us fast-track our success – and is now ensuring that we are tuned in to the voice of the customer.”
