Stop tracking briefing counts and inquiry volumes. Instead, measure “influence per interaction” – the gap between quantity-focused and outcomes-focused AR programs compounds over time. Effective metrics include: deal wins where analyst guidance was cited by the buyer, pipeline deals that stalled after a competitor moved up in an evaluation, and market positioning changes (e.g., “Niche Player” to “Visionary”) that led to new RFP inclusions. Build a quarterly AR Impact Report for your executive team covering deal wins with analyst influence, lost deals where analyst perception played a role, and report positioning changes with their business implications.

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Read more: What is Analyst Relations? – A complete guide