Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.

Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.

Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.

Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.

Most AR teams count briefings but cannot show which ones changed analyst beliefs. Learn why measuring belief change rather than activity is the true science of Analyst Relations.

Analyst Relations has shifted from art to science. Destrier identifies four forces driving this shift and three power laws that govern AR effectiveness in 2026.

Simon Jones presents at KCG Connects 2026 on how Analyst Relations has moved from an art to a science, with dashboards, data, and measurable outcomes.

A framework for understanding how analyst influence operates: Research Architects, Market Narrators, Vendor Strategists, and Independent Voices each require different engagement strategies.

Analyst tiering is not a public vote. T1 status is determined by outcomes that matter to the vendor, not peer consensus or LinkedIn reputation.

Too many executives treat every analyst touchpoint as a pitch opportunity. Five ways to coach spokespeople to use analyst interactions effectively.