AI tools are changing how analysts surface research, but not how analyst understanding is formed. AR's real job is still to shape that understanding upstream, before any AI layer gets involved.
AR's role is shifting from relationship management to a data-driven discipline. As analyst RFI volume grows, senior AR leaders need a shared charter for how engagement and reporting actually work.
Analyst firms are rolling out AI interfaces like AskGartner and Forrester AI. As access scales, AR teams should watch whether AI expands the value of analyst expertise or turns it into an automated gatekeeper.
CFOs think in business outcomes, not relationship activity. Here's how to translate AR's value, including the ROI from buyer-focused and vendor-focused analyst relationships, into language finance teams recognize.
LinkedIn commenters didn't dispute that vendor-funded analyst travel should be disclosed. If nobody objects to the principle of transparency, what's stopping AR from building its own disclosure framework before regulators do it for us?
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
Most AR teams count briefings but cannot show which ones changed analyst beliefs. Learn why measuring belief change rather than activity is the true science of Analyst Relations.
Analyst Relations has shifted from art to science. Destrier identifies four forces driving this shift and three power laws that govern AR effectiveness in 2026.
Simon Jones presents at KCG Connects 2026 on how Analyst Relations has moved from an art to a science, with dashboards, data, and measurable outcomes.
A framework for understanding how analyst influence operates: Research Architects, Market Narrators, Vendor Strategists, and Independent Voices each require different engagement strategies.