Blog 2017-01-03T15:34:04+00:00

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Stop complaining: Your angry tweets have become meaningless

September 13th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Issues management, Reputation management, Storytelling|Tags: , , , , , , , , , |

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue.  Just stop it now.

Don’t blame the technology – a crisis management reminder

May 17th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Issues management, Public Relations (PR), Reputation management|Tags: , , , , , , , , |

From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.

The price of losing your reputation? Ask United Airlines

April 10th, 2017|Categories: Brand & Corporate Identity, Crisis communication, Issues management, News, Reputation management, Storytelling|Tags: , , , , , , , , , |

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already [...]