Blog2020-11-01T18:03:58+00:00
2809, 2020

Analyst firm Omdia taps into user review data from TrustRadius

By |September 28th, 2020|Categories: Analyst Relations (AR), Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , |Comments Off on Analyst firm Omdia taps into user review data from TrustRadius

Analyst firm Omdia taps into user review data from [...]

309, 2020

Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

By |September 3rd, 2020|Categories: Analyst Relations (AR), Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , |Comments Off on Truths, Lies & Influence: How Reviews are Disrupting Analyst Relations

It’s been a debate that has rumbled on for several years now: Should Analyst Relations professionals be managing their firm’s peer reviews?

1908, 2020

Introducing the Maturity Model for Enterprise Peer Reviews

By |August 19th, 2020|Categories: Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Peer Reviews|Tags: , , , , , , , , , , , , , , , |Comments Off on Introducing the Maturity Model for Enterprise Peer Reviews

Introducing the Destrier Maturity Model for Enterprise Peer Reviews. For vendors looking to take their enterprise peer reviews program to the next level, this model is the new north star.

1507, 2020

Gartner gamifies Peer Insights

By |July 15th, 2020|Categories: Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Peer Reviews|Tags: , , , , , , , , , , , , |Comments Off on Gartner gamifies Peer Insights

In its six-monthly update to the Peer Insights methodology, Gartner has gone all in on gamification - both for vendors and for reviewers. 

1307, 2020

Gartner opens up peer review awards to vendor funding

By |July 13th, 2020|Categories: Business Strategy, Communication, Digital Marketing & Communication, Integrated Marketing, Marketing Communications (Marcom), News, Peer Reviews|Tags: , , , , , , , , , , |Comments Off on Gartner opens up peer review awards to vendor funding

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

1506, 2020

Indefinite work from home? Be careful what you wish for…

By |June 15th, 2020|Categories: Business Strategy, Communication, News|Tags: , , , , , |Comments Off on Indefinite work from home? Be careful what you wish for…

As everyone tries to put the Coronavirus behind them and pick up the threads of their lives (how can it be mid-June already, it feels like the 97th of March…), I talked to executive coach Betina Mazzarino about the impact of the lockdown on people, and the implications of extending WFH policies for a longer term for knowledge workers.

2605, 2020

Why the man behind the curtain should stay there

By |May 26th, 2020|Categories: Communication, Crisis communication, News, Reputation management, Storytelling|Tags: , , , |Comments Off on Why the man behind the curtain should stay there

The UK Prime Minister’s special advisor, Dominic Cummings, allowed himself to be manoeuvred into a position that no special advisor wants to be in: that of needing to explain themselves to the media, on the record. Consequently the world got to see Cummings, the PM's man behind the curtain, squirm in his chair in the garden of Number 10 Downing Street, as he doggedly stuck to his story about why he broke the COVID-19 lockdown.

803, 2020

Reputations on the line as the Coronavirus bites

By |March 8th, 2020|Categories: Crisis communication, Reputation management|Tags: , , |Comments Off on Reputations on the line as the Coronavirus bites

If your company still hasn’t got a crisis management in place for the Coronavirus, this week will be the crunch: Not having a contingency in place is a ticking time bomb. There are many “what if’s” right now, but as SARS-CoV-2 aka COVID-19 aka Coronavirus continues to spread, it is putting corporate reputations on the line.

303, 2020

Duncan Brown returns to IDC (again)

By |March 3rd, 2020|Categories: Analyst Relations (AR), News, Strategic AR|Tags: , , , , , |0 Comments

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

2301, 2020

Enterprise peer reviews: Inventory war over, transparency battle begins

By |January 23rd, 2020|Categories: Analyst Relations (AR), Marketing, News, Peer Reviews|Tags: , , , , , , , , , , , , |Comments Off on Enterprise peer reviews: Inventory war over, transparency battle begins

There have been two clear signs this week that the enterprise peer review market is evolving. The war for inventory is over, but there’s a new battlefront – focused on transparency.

2101, 2020

Are enterprise peer reviews sites a threat to industry analysts?

By |January 21st, 2020|Categories: Analyst Relations (AR), Marketing, News, Peer Reviews|Tags: , , , , , |Comments Off on Are enterprise peer reviews sites a threat to industry analysts?

Are enterprise peer reviews sites a threat to industry analysts? It might sound counter-intuitive, but the answer is actually the opposite.

1001, 2020

Olkhovets steps up to lead Gartner Peer Insights

By |January 10th, 2020|Categories: Marketing, News, Peer Reviews|Tags: , , , , , , , , , , |0 Comments

Anatoli Olkhovets has taken over at Gartner Peer Insights – earning a promotion to Group Vice President, and replacing Richard Cho, who departed suddenly before Christmas.

1012, 2019

How the role of the press release is changing

By |December 10th, 2019|Categories: Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Public Relations (PR)|Tags: , , , , |Comments Off on How the role of the press release is changing

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

712, 2019

451 Research acquired by S&P

By |December 7th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , |0 Comments

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

712, 2019

Gartner loses Peer Insights business executive Richard Cho

By |December 7th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , , , , |0 Comments

Gartner has parted company with Richard Cho, the executive who oversaw rapid expansion of its peer reviews division. Cho was responsible for the enormous expansion of Gartner Peer Insights.

1911, 2019

Vendors are missing the mark when targeting enterprise buyers

By |November 19th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , |0 Comments

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

411, 2019

Predictions 2020: Enterprise peer reviews are the hottest new marketing tool

By |November 4th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , , |0 Comments

New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.

2409, 2019

Vendors are weaponizing enterprise peer review sites

By |September 24th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , , |0 Comments

Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.

1109, 2019

Destrier launches Enterprise Peer Reviews: A Playbook for Vendors

By |September 11th, 2019|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Integrated Marketing, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , , , , , , , |0 Comments

New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.

2307, 2019

Destrier climbs to second spot in global AR industry rankings

By |July 23rd, 2019|Categories: Analyst Relations (AR), Business Strategy, News, Strategic AR|Tags: , , , , , |0 Comments

Analysts have confirmed for a second year in a row that they prefer to work with top agencies like Destrier AR. As voted by industry analysts, Destrier moved up from third to joint second place in the IIAR’s 2019 AR Agency of the Year poll.

2401, 2019

Gartner Peer Insights grows up, widens net

By |January 24th, 2019|Categories: Analyst Relations (AR), Digital Marketing & Communication, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , , |0 Comments

Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.

1601, 2019

The beginning of the end for the Gartner Magic Quadrant?

By |January 16th, 2019|Categories: Analyst Relations (AR), Strategic AR|Tags: , , , , , , , |0 Comments

Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.

111, 2018

Why you can’t afford to ignore peer review sites

By |November 1st, 2018|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, News, Peer Reviews, Strategic AR|Tags: , , , , , , , , |0 Comments

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

1209, 2018

Post-GDPR, the badge scanning game at trade shows must change

By |September 12th, 2018|Categories: Analyst Relations (AR), Business Strategy, Digital Marketing & Communication, Marketing, News|Tags: , , , |0 Comments

Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.

1307, 2018

Analysts name Destrier as top three global AR agency

By |July 13th, 2018|Categories: Analyst Relations (AR), News, Strategic AR|Tags: , , , , , |0 Comments

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

2506, 2018

How to assess analyst influence on enterprise deals

By |June 25th, 2018|Categories: Analyst Relations (AR), Strategic AR|Tags: , , , , , , , , , |0 Comments

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

2401, 2018

When will German tech companies wake up to AR?

By |January 24th, 2018|Categories: Analyst Relations (AR), Business Strategy, News, Strategic AR|Tags: , , , , , , , , |0 Comments

Too many companies are still missing a trick or two when it comes to engaging in industry analyst relations in Germany - a major factor influencing technology customers’ buying decisions.

101, 2018

Destrier AR delivers a new focus on analyst relations

By |January 1st, 2018|Categories: Analyst Relations (AR), Brand & Corporate Identity, Communication, Digital Marketing & Communication, International, News|Tags: , , , , , , , |0 Comments

To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.

1112, 2017

The startling rise of “glamalyst” relations

By |December 11th, 2017|Categories: Analyst Relations (AR), Business Strategy, News, Strategic AR|Tags: , , , , , , , , |0 Comments

It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.

2311, 2017

Why joint analyst briefings are a really bad idea (just ask Barney)

By |November 23rd, 2017|Categories: Analyst Relations (AR), Business Strategy, Communication, News, Storytelling|Tags: , , , , , , , , |0 Comments

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.

1309, 2017

Stop complaining: Your angry tweets have become meaningless

By |September 13th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Digital Marketing & Communication, News, Reputation management, Storytelling|Tags: , , , , , , , , , |0 Comments

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue.  Just stop it now.

1705, 2017

Don’t blame the technology – a crisis management reminder

By |May 17th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Public Relations (PR), Reputation management|Tags: , , , , , , , , |0 Comments

From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.

1004, 2017

The price of losing your reputation? Ask United Airlines

By |April 10th, 2017|Categories: Brand & Corporate Identity, Crisis communication, Marketing Communications (Marcom), News, Reputation management, Storytelling|Tags: , , , , , , , , , |0 Comments

In the end, the price for United Airlines of [...]

1801, 2017

Why the race to be first with the news can damage your reputation

By |January 18th, 2017|Categories: Communication, Crisis communication, News, Reputation management, Storytelling|Tags: , , , , |0 Comments

The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.

301, 2017

Five PR themes you’ll be sick of hearing about in 2017

By |January 3rd, 2017|Categories: Communication, Marketing Communications (Marcom), News, Public Relations (PR), Storytelling|Tags: , , , , , , |0 Comments

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

2212, 2016

Was this just too Uber arrogant?

By |December 22nd, 2016|Categories: Brand & Corporate Identity, Business Strategy, Communication, Crisis communication, News, Public Relations (PR), Storytelling|Tags: , , , , , |0 Comments

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

1710, 2016

Professional AR services now available in mainland Europe as KCG and Destrier team up

By |October 17th, 2016|Categories: Analyst Relations (AR), Business Strategy, Marketing, News, Peer Reviews, Strategic AR|Tags: , , , , |0 Comments

Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.

909, 2016

The press conference has changed forever

By |September 9th, 2016|Categories: Business Strategy, Communication, International, News, Public Relations (PR), Storytelling|Tags: , , , , , , |0 Comments

The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.

2706, 2016

Treat Brexit as crisis communications to protect your reputation

By |June 27th, 2016|Categories: Business Strategy, Crisis communication, Internal Communication, Public Relations (PR), Storytelling|Tags: , , , , , , , |0 Comments

It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.

1404, 2016

Storytelling: Findings from the Smart IoT show

By |April 14th, 2016|Categories: Business Strategy, Communication, Integrated Marketing, Public Relations (PR), Storytelling|Tags: , , , , , , |0 Comments

"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.

1004, 2016

Issues management: Lessons from the UK Prime Minister

By |April 10th, 2016|Categories: Communication, Crisis communication, News, Public Relations (PR), Storytelling|Tags: , , , , , , , , |0 Comments

From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.

604, 2016

Crisis communication: How to clean up the mess

By |April 6th, 2016|Categories: Business Strategy, Communication, Crisis communication, Internal Communication, Marketing Communications (Marcom), News, Public Relations (PR), Reputation management, Storytelling|Tags: , , , , , , , , , |0 Comments

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

204, 2016

Crisis communication: The fire combustion triangle

By |April 2nd, 2016|Categories: Business Strategy, Communication, Crisis communication, News, Public Relations (PR), Reputation management|Tags: , , , , , , , , , , |0 Comments

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.

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