Why Senior AR Leaders Must Rewrite the Rules of Analyst Engagement
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
22
06, 2026
29
05, 2026
When Analyst AI Becomes the Automated Attendant
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
19
05, 2026
How to explain Analyst Relations ROI to a CFO
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
15
05, 2026
The question of analyst transparency
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
12
05, 2026
Should vendors still pay for analyst travel?
Should tech vendors still pay for analyst travel and expenses in 2026? The economics have shifted, but the question remains contentious in the AR community.
28
04, 2026
Your AR Program Is Measuring the Wrong Thing
Most AR teams count briefings but cannot show which ones changed analyst beliefs. Learn why measuring belief change rather than activity is the true science of Analyst Relations.
14
04, 2026
The Science of Influence
Analyst Relations has shifted from art to science. Destrier identifies four forces driving this shift and three power laws that govern AR effectiveness in 2026.
8
04, 2026
The Science of AR
Simon Jones presents at KCG Connects 2026 on how Analyst Relations has moved from an art to a science, with dashboards, data, and measurable outcomes.
31
03, 2026
Not all industry analysts influence buyers in the same way
A framework for understanding how analyst influence operates: Research Architects, Market Narrators, Vendor Strategists, and Independent Voices each require different engagement strategies.
24
03, 2026
The Delicate Question of Analyst Tiering
Analyst tiering is not a public vote. T1 status is determined by outcomes that matter to the vendor, not peer consensus or LinkedIn reputation.