Today, AR measurement is limited to portal usage and inquiry counts. Destrier predicts that in 2026, instrumented analytics will expand to include answer-engine visibility and sentiment – AR leaders will track how often their brand and competitors appear in AI answers to curated mission-critical questions. The resulting dashboards will show which reports, topics, and frameworks are read, cited, and how AI systems position the vendor. Vendors will track which URLs are pulled, which analyst notes are referenced, and where competitors gain disproportionate visibility in AI-generated summaries. The key gap still remaining is source weighting transparency – understanding why an AI system chose one source over another.

Read Destrier’s full 2026 predictions