AEO is the practice of structuring content so that AI-powered answer engines – ChatGPT, Perplexity, Bing Copilot, and enterprise co-pilots – can easily find, understand, and cite it. For AR professionals, this means organizing evidence, customer references, and differentiated capabilities in ways that maximize visibility in AI tools. As buyers increasingly begin research through AI-powered chat functions, vendors will chase “share of model” alongside traditional “share of voice.” AR teams must ensure their analyst coverage, proof points, and narratives are formatted for both human analysts and the LLMs that increasingly surface their work.

Explore how Destrier integrates AEO into AR