Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions
Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers’ Choice”.
Webinars this week provided more information for AR professionals on Customers’ Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers’ experience”.
Six new markets have been added to Peer Insights Customers’ Choice, with awards slated for announcement in mid-May 2018:
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