Why joint analyst briefings are a really bad idea (just ask Barney)

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.

Stop complaining: Your angry tweets have become meaningless

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue.  Just stop it now.

Five PR themes you’ll be sick of hearing about in 2017

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Live from WebSummit: Destrier’s Simon Jones

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with [...]

2017-01-03T18:22:50+00:00 December 21st, 2016|Communication, News, Public Relations (PR), Storytelling|0 Comments

Storytelling: Findings from the Smart IoT show

"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.

Crisis communication: How to clean up the mess

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

Crisis communication: The fire combustion triangle

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.