Destrier identifies three power laws that govern effective AR programs: (1) The Pareto Principle: a minority of analysts and engagements generate most strategic value (the 80:20 rule); (2) The Law of Diminishing Returns: after a point, more analyst activity is just theater; and (3) The Matthew Effect: credibility compounds, meaning the analysts buyers already trust attract even more trust. Visibility and authority are not the same thing. These laws suggest AR teams should prioritize ruthlessly, measure outcomes rather than meetings, invest where credibility compounds, and stop before effort becomes theater.

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