Replace activity metrics with impact narratives. Three examples: (1) Wins: “Analyst X’s recommendation influenced a $2M deal – the buyer cited their guidance in final negotiations.” (2) Pipeline influence: “Three deals in our Q2 pipeline stalled after Competitor Y moved up in the Gartner MQ. Here’s our response plan.” (3) Market positioning: “Our shift from ‘Niche Player’ to ‘Visionary’ in the Gartner Magic Quadrant directly led to inclusion on 5 new RFPs from Fortune 500 firms.” Also prompt analysts to share specifics in executive calls (“We reviewed 175 of your contracts/shaped 50 RFPs last year”) and harvest that data for CRM attribution.

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