Prompt-native research is a new format Destrier expects at least one top-tier analyst firm to introduce in 2026. It prioritizes machine-readable, indexable content so that LLMs can reliably extract, recombine, and attribute insights – similar to how CCOs now optimize corporate content for AI search. For vendors, this means AR content must become modular and schema-rich. Those that fail to adapt risk a visible decline in AI-generated recommendations, even if they continue to perform well in formal evaluations. Content needs to sit on a human-to-machine spectrum: clear, emotionally resonant narratives for people plus factual density and structure for machines.

Read Destrier’s full 2026 predictions