Destrier Predictions 2025: #1 The Informa Tech and TechTarget merger – will a powerhouse finally emerge in 2025?

Destrier Predictions 2025: #1 The Informa Tech and TechTarget merger – will a powerhouse finally emerge in 2025?

After almost a year’s wait, Informa Tech and TechTarget have finally merged, and the new company starts trading today (NASDAQ: TTGT). It’s great timing for a fresh start in 2025, but can Informa TechTarget become a powerhouse in terms of enterprise buyer influence?

AR veterans may – quite rightly – be skeptical, based on previous big promises from Informa Tech about how its portfolio of analyst firms will influence IT decision-makers (ITDMs).

We think the TechTarget tie-in is a little different. It’s […]

By Destrier|2024-12-12T12:51:22+01:00December 3rd, 2024|

Gartner’s first EMQ finally publishes – and it’s more similar to an MQ than we expected

Gartner’s first EMQ finally publishes – and it’s more similar to an MQ than we expected

The full title is the Innovation Guide for Generative AI Technologies, and it’s the first appearance of the Emerging Market Quadrant from research firm Gartner.

Publishing today on Gartner.com and due to update again every four weeks, the EMQ ranks vendors in a standard Gartner 2×2 that doesn’t look much different from the MQ (dare I call it the “MQ Classic”?).

The EMQ was first slated to appear in […]

By Destrier|2024-11-18T17:58:45+01:00October 2nd, 2024|

ChatGPT “helped” me write a novel – and created a ruthless serial killer

ChatGPT “helped” me write a novel – and created a ruthless serial killer

What started as a Roald Dahl-style tale of the unexpected turned into what ChatGPT describes as a “psychological thriller” featuring a nighttime chase through a forest, writes Simon Jones.

The unexpected twist was that one of the side characters turned into a cold-blooded killer. That certainly wasn’t in the story arc.

Nor were the warnings from ChatGPT that the developing narrative had violated its own usage policies, due to the graphic violence and cold-blooded nature of the killings – with moral ambiguity, too.

How quickly ChatGPT drifted to the dark […]

By Destrier|2024-11-19T10:01:12+01:00September 16th, 2024|

Gartner Peer Insights Goes AI

GPI Goes AI

Analyst firm Gartner has changed its stance on reviewers using Generative AI for Peer Insights – provided you do it their way.

The controlled use of Gen AI starts with suggestions for a review headline – something many reviewers struggle with. An AI-based spellchecker also offers assistance.

With the service in beta, Gartner says it already helped users correct 180,000 typos. That’s a good thing, for sure – but Gartner must guard against a proliferation of blander, AI-generated headlines.

According to GPI’s latest methodology update, the number of reviews is still growing steadily. One driver for adding […]

By Destrier|2024-11-18T17:57:55+01:00July 30th, 2024|

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

The B2B Buying Disconnect, a must-read report for tech marketers, is now in its eighth year. Its long-running theme highlights the differences between the reality of tech buying and vendor perception.

Each year’s report from TrustRadius is a treasure trove of insights that have, over time, become a valuable resource, as well as tracking the rise and fall of various buying mechanisms before, during and after the pandemic.

As buying cycles become shorter, tech marketers should note a couple of key findings from the report – first, […]

By Destrier|2024-11-18T18:01:23+01:00June 4th, 2024|

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

A potted plant for your thoughts? G2 takes a fresh approach to rewarding tech reviewers

Hitting the wall in incentivizing your customers to write reviews by offering a $25 gift card? How about offering a potted plant? This is a top incentive in G2’s new tie-up with Sendoso.

It’s a bold move by G2 to widen the choice of incentives for enterprise reviewers of tech software and services. It may be a proactive attempt to combat reviewer fatigue in an industry fast closing in on six million reviews – something that rival TrustRadius recently highlighted as a “hamster wheel” […]

By Destrier|2024-11-18T18:03:40+01:00March 20th, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Why M2M is making the perfect 5* peer review score more credible

Why M2M is making the perfect 5* peer review more credible

As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius.

“How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” Their sentiment is shared by the review sites – with TrustRadius encouraging vendors to take its TRUE trust pledge (Transparent, Responsive, Unbiased and Ethical) and GPI’s Customer First initiative, which […]

By Destrier|2023-07-26T18:47:44+01:00July 4th, 2023|

The pain of a three-star vendor-sourced review

The pain of a three-star vendor-sourced review

They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review.

Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews.

On Gartner Peer Insights (GPI), for example, reviews come from two primary sources – “invited by vendor” and “invited by Gartner”. The GPI team notes the importance of ensuring a balance to avoid a “vendor-centric voice”.

Also, objectivity goes out of the window […]

By Destrier|2023-06-28T14:17:59+01:00June 28th, 2023|

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

Have you ever found yourself musing over the term ‘thought leader’? Browsing through business articles and industry talks, the phrase may have sparked your interest. You might even harbor dreams of becoming a thought leader or envisage your organization stepping into that coveted role. Yet, the path to this lofty perch might seem shrouded in mystery.

Today, let’s shed light on this intriguing concept and chart a roadmap for your journey to thought leadership.

Decoding Thought Leadership: More than Just Expertise

Being a thought leader […]

By Destrier|2023-06-03T09:51:50+01:00June 1st, 2023|

Gartner Peer Insights returns to focus on reviews

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach.

Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its Pulse Q&A acquisition.

The Communities-led version of GPI was launched in late October but proved unpopular. Gartner was backtracking by January, promising a split in “Q2”.

This is […]

By Destrier|2025-03-06T11:27:59+01:00February 17th, 2023|

Omdia to relaunch its Universe methodology

Omdia to relaunch its Universe methodology

DESTRIER EXCLUSIVE – Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports.

Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”.

However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in the growing series of Universe reports. In extreme cases, the only visible reference to the voice of the customer was the TrustRadius logo on the report cover page.

By Destrier|2023-03-02T17:48:23+01:00February 9th, 2023|

Five things tech CMOs need to know about peer reviews in 2023

Five things tech CMOs need to know about peer reviews in 2023

Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews.

1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away.

You don’t have to be head over heels in love with peer reviews, but it is essential to recognize their place in the tech buyer ecosystem. In the era of the self-service buyer, […]

By Destrier|2023-01-04T10:25:00+01:00January 4th, 2023|

Destrier AR delivers a new focus on analyst relations

To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.

By Destrier|2020-10-28T23:20:48+01:00January 1st, 2018|

Stop complaining: Your angry tweets have become meaningless

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue. Just stop it now.

By Destrier|2020-10-28T22:11:04+01:00September 13th, 2017|

Don’t blame the technology – a crisis management reminder

From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.

By Destrier|2021-01-02T14:39:09+01:00May 17th, 2017|

The price of losing your reputation? Ask United Airlines

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach.

As you’ve probably already seen, as it’s all over the news and social media, the airline “solved” an overbooking problem by forcibly dragging a passenger out of their seat. It was the police who did the dirty work – filmed by horrified passengers.

Even before the plane had departed, video of the incident was on Twitter.

@United overbook #flight3411 and decided to force random passengers off the plane. Here's how they did it: pic.twitter.com/QfefM8X2cW

— Jayse D. Anspach (@JayseDavid) April 10, 2017

And here’s how United initially […]

By Destrier|2020-10-28T23:26:39+01:00April 10th, 2017|

The growing privacy problem and why it is a threat to your digital identity

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, both people and things are not necessarily who or what they claim to be.

Fast forward 24 years and the issue of digital identity is more relevant than ever. Today, security experts seem to agree on one thing – that it’s becoming inevitable that your digital business is going to get hacked at some point. When […]

By Destrier|2020-10-28T22:54:30+01:00February 13th, 2017|

Why social is a threat to DIY marketers

It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.

By Destrier|2020-10-28T23:03:41+01:00January 9th, 2017|

Was this just too Uber arrogant?

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

By Destrier|2020-10-28T22:49:10+01:00December 22nd, 2016|