A key measure is planning, testing and executing communications strategies to defend and protect brands – even when they stand accused of nefarious business practices such as fraud and corruption.
At times like these, saying nothing is not an effective strategy. Clear, crisp, focused, non-emotional and unambiguous communication are essential. It’s essential to make sure a plan is already in place – and tested – and it’s vital to stick to the plan.
In times of crisis, you can say goodbye to cool-headed decision-making. An effective reputation management strategy safeguards against emotional, pressure-driven decisions made in the heat of the moment – when most is at stake.