Analyst Relations is entering one of its most disruptive years in decades. In 2026, the merging of agentic AI, new research formats and AI-first buyer behavior will push AR far beyond its regular “relationships plus deck” comfort zone.
Increasingly […]
We predict incremental changes to the Gartner Magic Quadrant data collection process in 2025.
After letting the total number of MQs dwindle to around 100, Gartner doubled down and added more in 2024. Expect even more in 2025. We believe all MQs will shift to using the online […]
Today’s prediction: Gartner will extend its new Emerging Market Quadrant (EMQ) reports.
Introduced mid-year, the EMQ is a new type of 2×2 quadrant from Gartner. At first, it sounded more revolutionary than it appeared. When the first EMQ appeared, we commented that it was more like a “classic” Magic […]
The full title is the Innovation Guide for Generative AI Technologies, and it’s the first appearance of the Emerging Market Quadrant from research firm Gartner.
Publishing today on Gartner.com and due […]