Five PR themes you’ll be sick of hearing about in 2017

Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.

Live from WebSummit: Destrier’s Simon Jones

Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with [...]

2017-01-03T18:22:50+00:00 December 21st, 2016|Communication, News, Public Relations (PR), Storytelling|0 Comments

Season’s greetings from the Destrier team on our first Christmas

When storytelling doesn’t work

When storytelling goes wrong: German retailer Edeka faces claims that its TV ad for Christmas contains hidden neo-Nazi messages.

The press conference has changed forever

The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.

Treat Brexit as crisis communications to protect your reputation

It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.

Storytelling: Findings from the Smart IoT show

"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.

Issues management: Lessons from the UK Prime Minister

From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.

Crisis communication: How to clean up the mess

Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.

Crisis communication: The fire combustion triangle

Crisis communication: The fire combustion triangle. The day your internal issue breaks into the wild as a full blown crisis is certainly not the right time to try and formulate your “issues management strategy”.