Your Best Customers are Drowning: Time to End the Reference Deluge

Enterprise tech vendors risk exhausting their top customers with endless reference requests, causing “reference fatigue”. Today’s approach is unsustainable and must change.

Today, enterprise tech vendors rely heavily on a pool of advocates at their top customers. Gartner Peer Insights alone requires 50–100 references per product or service each year, in addition to ongoing demand for sales calls, Customer Advisory Boards, Net Promoter Score surveys, PR requests and case studies.

This deluge of low-ROI requests (think survey write-ups and one-off […]

By Destrier|2025-07-17T13:56:12+01:00July 17th, 2025|

Why Analyst Relations Leaders Must Properly Explain the Dark Arts of AR to Executive Teams

Does your executive team genuinely grasp the power that Analyst Relations (AR) yields? 🤔 Many leaders see AR as just the flurry of activity around reports like the Gartner Magic Quadrant or Forrester Wave. But that’s only a small part of the picture.

In a new client advisory, the Destrier AR team outlines why explaining the “dark arts” of analyst relations to your executives is critical – and the potentially disastrous consequences if executives don’t correctly understand AR.

Here’s what AR professionals must […]

By Destrier|2025-03-06T11:11:50+01:00January 27th, 2025|

Gartner Peer Insights Chief Bullish About Growth in Latest Update Call

In January 2025’s bi-annual Gartner Peer Insights update call for vendors, #GPI boss Anatoli Olkhovets and newly-appointed Chief of Research for Markets Andrew White outlined a seismic shift in Gartner’s approach to category creation – driven by the most successful markets on Gartner Peer Insights.

Updates in the call signaled that Gartner is focusing more on crowd-sourced content to define new categories – and underline its willingness to add analyst coverage to the hottest of these new markets.

This marks a seismic change in Gartner’s approach to #categorycreation – a […]

By Destrier|2025-03-06T11:13:56+01:00January 24th, 2025|