Why Analyst Relations Leaders Must Properly Explain the Dark Arts of AR to Executive Teams

Does your executive team genuinely grasp the power that Analyst Relations (AR) yields? 🤔 Many leaders see AR as just the flurry of activity around reports like the Gartner Magic Quadrant or Forrester Wave. But that’s only a small part of the picture.

In a new client advisory, the Destrier AR team outlines why explaining the “dark arts” of analyst relations to your executives is critical – and the potentially disastrous consequences if executives don’t correctly understand AR.

Here’s what AR professionals must make sure every executive knows:

  • Every analyst interaction allows them to refine their messaging and gain invaluable feedback.
  • Why they need to prepare for tough questions from analysts.
  • How to thrive when receiving challenging feedback.

Only when executives fully appreciate the value analysts bring will they be more engaged and committed. And that’s a win for AR leaders.

Tech vendors: Get in touch, and we’ll share our full guidance note.

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Destrier’s Analyst Relations team identifies and employs innovative strategies to reboot and enhance strategic marketing and AR programs. We empower internal teams to adapt to the constantly evolving landscapes of technology and analyst influence, allowing them to make a more substantial impact.