Gartner opens up peer review awards to vendor funding

By |2021-01-02T15:01:08+01:00July 13th, 2020|

After spending millions on gift cards as rewards for people leaving reviews on Peer Insights, Gartner is opening up the program to allow vendor-funded incentives. The “Technology Provider Funded Gift Cards Program” is coming soon - probably launching along with the new Peer Insights methodology in early August.

The role of the press release is changing

By |2021-02-01T14:28:00+01:00December 10th, 2019|

Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.

451 Research acquired by S&P

By |2020-10-28T20:16:37+01:00December 7th, 2019|

451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its roster.

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