Why social is a threat to DIY marketers
It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.
Five PR themes you’ll be sick of hearing about in 2017
Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.
Was this just too Uber arrogant?
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.
Live from WebSummit: Destrier’s Simon Jones
Famously described as “Davos for geeks”, tech conference WebSummit moved to Lisbon in 2016 – and attracted a huge crowd: More than 50,000 people from 150 countries.
Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with two industry pioneers: Corinne Vigreux, co-founder of TomTom and Mike Lee, co-founder of MyFitnessPal, now owned by Under Armour.
WebSummit offered Simon a coveted moderation gig thanks to his deep experience in writing about wearables. Here’s the footage. You’ll need to disable privacy blockers to see the video. […]
When storytelling doesn’t work
When storytelling goes wrong: German retailer Edeka faces claims that its TV ad for Christmas contains hidden neo-Nazi messages.
The press conference has changed forever
The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.
Treat Brexit as crisis communications to protect your reputation
It’s important for organizations to treat Brexit as they would any other crisis management situation, where reputations are at stake. We’ve put together a 10-point guide to the communications minefield that lies ahead.
Storytelling: Findings from the Smart IoT show
"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.
Issues management: Lessons from the UK Prime Minister
From an issues management perspective, embattled UK Prime Minister David Cameron did exactly the right thing by publishing his personal tax returns.
Crisis communication: How to clean up the mess
Eight steps to deal with your communications crisis: Follow this guide to start cleaning up the mess.