In January 2025’s bi-annual #Gartner Peer Insights update call for vendors, #GPI boss Anatoli Olkhovets and newly-appointed Chief of Research for Markets Andrew White outlined a seismic shift in Gartner’s approach to category creation – driven by the most successful markets on Gartner Peer Insights.

Updates in the call signaled that Gartner is focusing more on crowd-sourced content to define new categories – and underline its willingness to add analyst coverage to the hottest of these new markets.

This marks a seismic change in Gartner’s approach to #categorycreation – a long-time bone of contention between vendors and analysts.

We’ve shared an advisory note with Destrier clients and are happy to also share with vendors looking to boost their GPI program.

Get in touch if you’d like a copy.

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Destrier’s Analyst Relations team identifies and employs innovative strategies to reboot and enhance strategic marketing and AR programs. We empower internal teams to adapt to the constantly evolving landscapes of technology and analyst influence, allowing them to make a more substantial impact.