No set of 2025 predictions would be complete without GenAI. But is this a prediction or a look-back? In 2025, we expect to see a deeper understanding of the benefits of AI tools in the key battleground of summarizing content – whether written or verbal – and in creating recommended actionable insights.

AR professionals who want to keep up must continually invest time and effort in learning new skills and harnessing the remarkable new superpowers that GenAI delivers.

But there is one thing that GenAI can’t do: Focus on the relations side of the role. So, for 2025, we hope that you may find yourself focused on spending quality time with analysts – the same as it ever was!

This is the seventh and final in a series of 2025 predictions for the tech analyst industry from Destrier, a leading independent provider of Analyst Relations advisory services and support to tech vendors. Working across multiple clients in various areas gives us a unique insight into the industry analyst firm landscape – and fuels these predictions.

Follow Destrier on LinkedIn for more predictions in the coming days – and if you’d like to take a deeper dive, contact us.