Self-serve buyers increasingly demand transparency

By |2022-06-14T17:28:46+01:00June 14th, 2022|

Self-serve buyers increasingly demand transparency Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius. The latest research – published today – highlights a shift in buyers' top five most-consulted resources during a vendor evaluation process. This is the first major change since the annually updated report [...]