IDC - Destrier

Looking back to look forward: Reviewing Destrier’s 2025 AR Predictions

It’s that most wonderful time. We’re prepping Destrier’s predictions for the AR industry in 2026 (stay tuned). So, of course, we started by looking back at our predictions for 2025. Today, these might feel like “no-brainers” because hindsight is an exact science.

TL;dr – four were bang on, two more may still come true (just not in 2025), and one hasn’t yet materialized, although we’re sure it will in 2026.

We looked […]

Duncan Brown returns to IDC (again)

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.