The Most Disruptive Year in Decades: How and Why AR Will Evolve in 2026

The Most Disruptive Year in Decades:
How and Why AR Will Evolve in 2026

Analyst Relations is entering one of its most disruptive years in decades. In 2026, the merging of agentic AI, new research formats and AI-first buyer behavior will push AR far beyond its regular “relationships plus deck” comfort zone.

Increasingly […]

By Destrier|2025-12-16T11:07:18+01:00December 10th, 2025|

Looking back to look forward: Reviewing Destrier’s 2025 AR Predictions

It’s that most wonderful time. We’re prepping Destrier’s predictions for the AR industry in 2026 (stay tuned). So, of course, we started by looking back at our predictions for 2025. Today, these might feel like “no-brainers” […]

By Destrier|2025-12-03T18:41:02+01:00December 3rd, 2025|

Duncan Brown returns to IDC (again)

Duncan Brown has returned to IDC in a significant new role within the EMEA organization, after 16 months with a vendor. As newly appointed Vice President, European Enterprise Research, Brown takes on a 40-plus strong analyst team including Software, Services, Accelerated App Delivery (AccAD), Artificial Intelligence, Channels and Ecosystems.

By Destrier|2020-10-28T19:44:06+01:00March 3rd, 2020|