In 2025, Document Review by industry analysts will become a compelling tool for Analyst Relations professionals. We’ve long considered Document Review to be a powerful component of the toolbox, and it is finally gaining the recognition it deserves.
Why? It’s a great way to gain insight while ensuring […]
We predict incremental changes to the Gartner Magic Quadrant data collection process in 2025.
After letting the total number of MQs dwindle to around 100, Gartner doubled down and added more in 2024. Expect even more in 2025. We believe all MQs will shift to using the online […]
Today’s prediction: Gartner will extend its new Emerging Market Quadrant (EMQ) reports.
Introduced mid-year, the EMQ is a new type of 2×2 quadrant from Gartner. At first, it sounded more revolutionary than it appeared. When the first EMQ appeared, we commented that it was more like a “classic” Magic […]
2025 will be an uncertain year for Forrester Research, especially for its analysts. Unless the company’s financial outlook improves, layoffs must be inevitable.
Much has already been written about Forrester’s loss of momentum. Vendor spending is down and its events business has struggled to regain momentum post-Covid.
It’s a […]
To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.