Lagging in peer reviews? You might have an advantage after all

Lagging in peer reviews? You might have an advantage after all.

Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors’ review scores on Gartner Peer Insights (GPI), wondering, “how can we climb that high in such a short time?”

With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many are looking for a new strategy – because they tried asking customers for reviews before, and it didn’t work. It’s such a widespread complaint that we cover it in our Playbook.

We can […]

Gartner tunes up Peer Insights methodology, claims growing vendor interest

In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology.

Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted by Olkhovets, Gartner’s algorithms are also changing to “provide a better end-user experience and search engine view”.

Gartner Peer Insights already ranks well on Google organic search. By […]