Many tech vendor sales leaders underestimate the impact of industry analysts on their revenue stream—until a critical deal reveals their presence.
This Destrier client advisory concerns industry analysts influencing big-ticket tech buying decisions. Remember, most analysts don’t always make their involvement in deals visible to vendors, so you’ll […]
Does your executive team genuinely grasp the power that Analyst Relations (AR) yields? 🤔 Many leaders see AR as just the flurry of activity around reports like the Gartner Magic Quadrant or Forrester Wave. But that’s only a small part of the picture.
In […]
In January 2025’s bi-annual Gartner Peer Insights update call for vendors, #GPI boss Anatoli Olkhovets and newly-appointed Chief of Research for Markets Andrew White outlined a seismic shift in Gartner’s approach to category creation – driven by the most successful markets on Gartner Peer Insights.
Updates in the call […]
As many marketers enter planning season, a common pitfall is agreeing to so-called Stress Objectives – targets that look and sound good but are unrealistic and unattainable.
Whether you call them Specific, Measurable, Achievable, Relevant and Time-Bound (SMART) objectives, Key Performance Indicators (KPIs) or Objectives and Key Results (OKRs), the […]