In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach.

As you’ve probably already seen, as it’s all over the news and social media, the airline “solved” an overbooking problem by forcibly dragging a passenger out of their seat. It was the police who did the dirty work – filmed by horrified passengers.

Even before the plane had departed, video of the incident was on Twitter.

And here’s how United initially […]