Review sites get tough with generative AI – but it’s just the beginning (updated)

Review sites get tough with generative AI – but it’s just the beginning

(Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions.

The story so far – it wasn’t long after ChatGPT launched in late November 2022 that people started tapping into its skills to create plausible-sounding reviews for enterprise review sites like G2, TrustRadius and Gartner Peer Insights.

With a few prompts, ChatGPT […]

By Destrier|2024-11-18T18:06:41+01:00July 28th, 2023|

Why M2M is making the perfect 5* peer review score more credible

Why M2M is making the perfect 5* peer review more credible

As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius.

“How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” Their sentiment is shared by the review sites – with TrustRadius encouraging vendors to take its TRUE trust pledge (Transparent, Responsive, Unbiased and Ethical) and GPI’s Customer First initiative, which […]

By Destrier|2023-07-26T18:47:44+01:00July 4th, 2023|

The pain of a three-star vendor-sourced review

They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review.

Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews.

On Gartner Peer Insights (GPI), for example, reviews come from two primary sources – “invited by vendor” and “invited by Gartner”. The GPI team notes the importance of ensuring a balance to avoid a “vendor-centric voice”.

Also, objectivity goes out of the window […]

By Destrier|2023-06-28T14:17:59+01:00June 28th, 2023|