Gartner Peer Insights Goes AI

GPI Goes AI

Analyst firm Gartner has changed its stance on reviewers using Generative AI for Peer Insights – provided you do it their way.

The controlled use of Gen AI starts with suggestions for a review headline – something many reviewers struggle with. An AI-based spellchecker also offers assistance.

With the service in beta, Gartner says it already helped users correct 180,000 typos. That’s a good thing, for sure – but Gartner must guard against a proliferation of blander, AI-generated headlines.

According to GPI’s latest methodology update, the number of reviews is still growing steadily. One driver for adding […]

By Destrier|2024-11-18T17:57:55+01:00July 30th, 2024|

Revolutionizing Tech Marketing: Must-Read Insights from the TrustRadius 2024 B2B Buying Disconnect Report

The B2B Buying Disconnect, a must-read report for tech marketers, is now in its eighth year. Its long-running theme highlights the differences between the reality of tech buying and vendor perception.

Each year’s report from TrustRadius is a treasure trove of insights that have, over time, become a valuable resource, as well as tracking the rise and fall of various buying mechanisms before, during and after the pandemic.

As buying cycles become shorter, tech marketers should note a couple of key findings from the report – first, […]

By Destrier|2024-11-18T18:01:23+01:00June 4th, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI

This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers.

Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements in the works are intended to increase the relevance of review content and improve the reviewer experience by refining the questions.

By Destrier|2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner Peer Insights returns to focus on reviews

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach.

Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its Pulse Q&A acquisition.

The Communities-led version of GPI was launched in late October but proved unpopular. Gartner was backtracking by January, promising a split in “Q2”.

This is […]

By Destrier|2025-03-06T11:27:59+01:00February 17th, 2023|

Omdia to relaunch its Universe methodology

DESTRIER EXCLUSIVE – Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports.

Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”.

However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in the growing series of Universe reports. In extreme cases, the only visible reference to the voice of the customer was the TrustRadius logo on the report cover page.

By Destrier|2023-03-02T17:48:23+01:00February 9th, 2023|

Five things tech CMOs need to know about peer reviews in 2023

Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews.

1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away.

You don’t have to be head over heels in love with peer reviews, but it is essential to recognize their place in the tech buyer ecosystem. In the era of the self-service buyer, […]

By Destrier|2023-01-04T10:25:00+01:00January 4th, 2023|