Introducing the Enterprise Peer Reviews Insider podcast

New for 2022 – Destrier’s Enterprise Peer Reviews Insider podcast

Destrier today introduces the Enterprise Peer Reviews Insider podcast series – another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area. 

Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on […]

By |2022-01-05T16:19:38+01:00January 5th, 2022|
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Vendors are weaponizing enterprise peer review data – against analysts

Vendors are weaponizing enterprise peer review data – against analysts

Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses.

Now a new use case is emerging – vendors using Gartner Peer Insights data to put […]

By |2021-10-21T18:09:26+01:00October 21st, 2021|
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