Blog 2017-01-03T15:34:04+00:00

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Don’t blame the technology – a crisis management reminder

May 17th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Issues management, Public Relations (PR), Reputation management|Tags: , , , , , , , , |

From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.

The price of losing your reputation? Ask United Airlines

April 10th, 2017|Categories: Brand & Corporate Identity, Crisis communication, Issues management, News, Reputation management, Storytelling|Tags: , , , , , , , , , |

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already [...]

What the heck did you just Tweet?

February 27th, 2017|Categories: Communication, Crisis communication, News, Public Relations (PR), Reputation management|

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.