Blog 2017-01-03T15:34:04+00:00

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Can wearables really work in the workplace?

December 11th, 2017|Categories: Business Strategy, Communication, Marketing, Storytelling|Tags: |

Although consumer devices like Fitbit and smartwatches have grabbed a lot of the attention, the real story when it comes to wearable technology over the last two years has been in specialized areas, like healthcare.

Why joint analyst briefings are a really bad idea (just ask Barney)

November 23rd, 2017|Categories: Analyst Relations (AR), Business Strategy, Communication, News, Storytelling|Tags: , , , , , , , , |

Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.

Stop complaining: Your angry tweets have become meaningless

September 13th, 2017|Categories: Brand & Corporate Identity, Communication, Crisis communication, Issues management, Reputation management, Storytelling|Tags: , , , , , , , , , |

Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue.  Just stop it now.