From the horse’s mouth

Too many executives treat every analyst touchpoint as a pitch opportunity. Five ways to coach spokespeople to use analyst interactions effectively.

Many analyst tiering models are upside-down. Start with business outcomes AR can influence, then identify which analysts have greatest impact on each.

Reframe AR as a revenue driver, not a relationship exercise. Replace activity metrics with impact narratives that show deals influenced and pipeline shaped.

Mastering what makes top analyst advisors tick is an art form. How AR professionals set analysts up for success and navigate executive interactions.

The acid test for AR narratives: if you hide the vendor name, could an analyst still tell who said it? Why differentiation matters more than ever in an AI era.

In 2026, AR is shifting from a relationship function to a control room for AI-first buying journeys. Five new challenges and three winning strategies.