Is the press release still relevant? The answer is: It depends. This isn’t a cop-out answer, but a reflection of how the communications business is changing. As that happens, so the humble press release is also evolving.
Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die. CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, [...]
From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.
A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.
Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.
Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the AutoTech track to moderate a discussion on next-generation wearable technology with two industry pioneers: Corinne Vigreux, co-founder of TomTom and Mike Lee, co-founder of MyFitnessPal, now [...]
The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.