Destrier Archives

Self-serve buyers increasingly demand transparency

By Destrier|2022-06-14T17:28:46+01:00June 14th, 2022|

Self-serve buyers increasingly demand transparency Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius. The latest research – published today – highlights a shift in buyers' top five most-consulted resources during a vendor evaluation process. This is the first major change since the annually updated report [...]

Gartner adds communities to GPI

By Destrier|2022-04-14T12:47:50+01:00April 14th, 2022|

Gartner adds communities to GPI Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A. The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing. “Pulse brings [...]

Introducing the Enterprise Peer Reviews Insider podcast

By Destrier|2022-01-05T16:19:38+01:00January 5th, 2022|

New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area. Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]

Vendors are weaponizing enterprise peer review data – against analysts

By Destrier|2021-10-21T18:09:26+01:00October 21st, 2021|

Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]

Be careful what you wish for when asking customers for reviews

By Destrier|2021-10-11T12:57:33+01:00October 11th, 2021|

Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]

Here’s why your first 100 enterprise peer reviews are so critical

By Destrier|2021-05-14T12:29:43+01:00May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

Lagging in peer reviews? You might have an advantage after all

By Destrier|2021-10-21T17:26:55+01:00March 1st, 2021|

Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]

Gartner tunes up Peer Insights methodology, claims growing vendor interest

By Destrier|2021-01-28T18:16:36+01:00January 28th, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

By Destrier|2021-01-10T18:07:42+01:00January 10th, 2021|

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]

This is what enterprise peer review success looks like

By Destrier|2021-01-02T17:26:09+01:00December 28th, 2020|

This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]

We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

By Destrier|2021-01-01T17:59:08+01:00December 17th, 2020|

Destrier does it again! Reconfirmed as leading boutique analyst relations agency, worldwide - as voted by industry analysts Destrier also confirmed as highest-ranked Analyst Relations agency in Europe Third successive year of top ranking for Destrier By Simon Jones, Managing Partner at Destrier Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR [...]

Destrier AR delivers a new focus on analyst relations

By Destrier|2020-10-28T23:20:48+01:00January 1st, 2018|

To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.