Destrier Predictions 2025: #6 The Rise of the Document Review

In 2025, Document Review by industry analysts will become a compelling tool for Analyst Relations professionals. We’ve long considered Document Review to be a powerful component of the toolbox, and it is finally gaining the recognition it deserves.

Why? It’s a great way to gain insight while ensuring your target analysts properly engage with the content they’re reviewing.

Key reasons why Document Review is such a powerful tool for AR professionals

Reach the parts that inquiries cannot reach: For example, you may be separated from a top analyst by […]

By Destrier|2024-12-03T14:20:50+01:00December 10th, 2024|

Destrier Predictions 2025: #4 Gartner will change the MQ process

We predict incremental changes to the Gartner Magic Quadrant data collection process in 2025.

After letting the total number of MQs dwindle to around 100, Gartner doubled down and added more in 2024. Expect even more in 2025. We believe all MQs will shift to using the online Provider Information Portal (PIP), Gartner’s next step in industrializing vendor data collection.

In 2025, we expect Gartner to also officially formalize the creeping return to asking vendors in Magic Quadrants for customer references instead of – or as well as – […]

By Destrier|2025-03-06T11:22:47+01:00December 5th, 2024|

Destrier Predictions 2025: #3 Gartner will extend EMQs

Today’s prediction: Gartner will extend its new Emerging Market Quadrant (EMQ) reports.

Introduced mid-year, the EMQ is a new type of 2×2 quadrant from Gartner. At first, it sounded more revolutionary than it appeared. When the first EMQ appeared, we commented that it was more like a “classic” Magic Quadrant than expected.

Why? Because it’s still a 2×2 that stack-ranks vendors – and it also looks almost identical to an MQ. The only quadrant named differently from the MQ is the bottom left.

Vendors at the top right of the EMQ […]

By Destrier|2024-12-12T12:48:39+01:00December 5th, 2024|

Destrier Predictions 2025: #2 Uncertain times ahead for Forrester Research

2025 will be an uncertain year for Forrester Research, especially for its analysts. Unless the company’s financial outlook improves, layoffs must be inevitable.

Much has already been written about Forrester’s loss of momentum. Vendor spending is down and its events business has struggled to regain momentum post-Covid.

It’s a worrying time for Forrester analysts – especially as inquiry volumes are also down. According to Destrier’s analysis of inquiry data from one quarter this year, Forrester analysts fielded just 1% of the number of inquiries taken by their Gartner counterparts.

That’s […]

By Destrier|2024-12-12T12:50:56+01:00December 4th, 2024|

Destrier AR delivers a new focus on analyst relations

To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.

By Destrier|2020-10-28T23:20:48+01:00January 1st, 2018|