Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.
Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.
"It's the way I tell 'em," legendary Irish comedian Frank Carson once said. It's good advice that some of the presenters on the Innovate Launchpad at the Smart IoT show in London this week should heed.