New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area.  Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]

Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]