CeBIT is dead – long live the Hanover Messe!

Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die.

CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, this year’s CES pulled in 182,000.

Despite the bust, CeBIT struggled on. Its once-mighty US counterpart Comdex shut its doors in 2003, and CeBIT’s Alpine region usurper, Systems, closed in 2008. There was […]

By |2020-10-28T21:43:23+01:00November 30th, 2018|
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Why you can’t afford to ignore peer review sites

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

By |2020-10-28T21:49:06+01:00November 1st, 2018|
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Analysts name Destrier as top three global AR agency

Destrier AR has gone straight in to the global top three of Analyst Relations agencies, as ranked by the industry analysts themselves. The Analyst Relations Agency of the Year award, run by the Institute of Industry Analyst Relations (IIAR), reflects analysts’ recognition of agencies that are the best to work with.

By |2024-12-22T17:48:22+01:00July 13th, 2018|
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How to assess analyst influence on enterprise deals

Measuring direct analyst influence is a critical objective for Analyst Relations teams, with the sub-text being: “Can you justify all the time, effort and money we’re spending on talking to industry analysts, by proving that they really are linked to deals?”

By |2021-01-02T15:09:55+01:00June 25th, 2018|
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Gartner steps on the gas as Peer Insights closes in on 100k reviews

Gartner is cranking up the focus on its Peer Insights program, adding new categories so that more vendors are eligible to “let the world know you are the Customers’ Choice”.

Webinars this week provided more information for AR professionals on Customers’ Choice, which Gartner says is a great initiative to expand marketing collateral and “helps your prospects understand your own customers’ experience”.

Six new markets have been added to Peer Insights Customers’ Choice, with awards slated for announcement in mid-May 2018:

  • Client Management Tools
  • Cloud Access Security Brokers
  • CRM Lead Management Software
  • Data Management Solutions for Analytics
  • Operational Database Management Systems

    • […]

By |2021-01-02T15:29:54+01:00March 16th, 2018|
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The startling rise of “glamalyst” relations

It’s sometimes hugely tempting, but technology vendors should be cautious of 'glamalyst' relations, the growing trend of glamming up presentations submitted to analyst firms in the hope of simply dazzling their audience.

By |2021-01-02T15:13:51+01:00December 11th, 2017|
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The price of losing your reputation? Ask United Airlines

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach.

As you’ve probably already seen, as it’s all over the news and social media, the airline “solved” an overbooking problem by forcibly dragging a passenger out of their seat. It was the police who did the dirty work – filmed by horrified passengers.

Even before the plane had departed, video of the incident was on Twitter.

And here’s how United initially […]

By |2020-10-28T23:26:39+01:00April 10th, 2017|
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What the *heck* did you just Tweet?

A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.

By |2020-10-28T22:11:16+01:00February 27th, 2017|
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The growing privacy problem and why it is a threat to your digital identity

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, both people and things are not necessarily who or what they claim to be.

Fast forward 24 years and the issue of digital identity is more relevant than ever. Today, security experts seem to agree on one thing – that it’s becoming inevitable that your digital business is going to get hacked at some point. When […]

By |2020-10-28T22:54:30+01:00February 13th, 2017|
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Was this just too Uber arrogant?

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

By |2020-10-28T22:49:10+01:00December 22nd, 2016|
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